Our core team makes up the foundation of experts to support your needs. We are a small group of passionate people you will get to know as we work on your project.

Simone Carlysle-Smith, Roger Handling and Steve Nicol have worked together for over 20 years. We are in great company with our subject matter experts of Katt Stearns, Kirstie Satchwell and the team at War Room, and Darren Robinson. Between us we also have a network of suppliers to support us.

We look forward to interacting with you. Meet the team…

Simone Carlysle-Smith

Project Manager, Research, Strategy, Marketing, Client and Team Liaison

Team lead of Carlysle & Co., Simone has over 30 years experience in project management and marketing. For the last 20 years she has specialized in rural community tourism in British Columbia and has worked with over 50 communities in her career.

Key areas of expertise include project management, consumer research program development and data analysis, strategic planning, destination marketing and team lead for client / team coordination. Simone is a specialist in the Destination BC Cooperative Marketing Partnerships Program, the Province of BC Municipal Regional District Tax program and Environics Analytics Research. Simone has worked at the community, regional and provincial level in destination marketing and management in BC for over 20 years.

Simone loves to be out in nature, riding the rail trails, staying connected through yoga, and she is a blues fan who has travelled North America to take in as many live artist shows and cultural experiences as possible.

Steve Nicol

Strategic Planning, Economic Development, Economic Analysis, Feasibility and Business Planning

Steve has been consulting for 35 years with hundreds of projects covering destination development plans, strategic plans, marketing studies, economic studies, business plans and feasibility analyses. 

Steve Nicol is the principle of Lions Gate Consulting Inc., a Vancouver-based independent consultancy specializing in economics and economic development services. He holds a Masters of Business Administration (UBC) and is a Certified Management Consultant (CMC) with the Canadian Association of Management Consultants. He is a long-time member of the International Association for Impact Assessment. 

Married with three adult children, when not at work Steve is an avid cyclist and gardener, weekend warrior in the kitchen and collector of old time radio plays. He also has a passion for reading with a long-time interest in medieval history. 

Roger Handling

Roger Handling

Creative Director

Roger has over 30 years experience and specializes in graphic design and creative direction for the tourism sector. Services include design and production management for digital and traditional media. Expertise includes destination branding, comprehensive websites, digital ad campaigns, social media tools, art direction for video production, visitor guides, maps and signage.

Terra Firma Digital Arts was established by Roger Handling, an award-winning designer in the field of communications. Roger graduated from Queens University, Kingston, with an Honours BA in History and Fine Arts and also completed programs at the Banff Centre School of Fine Arts and the Ontario College of Art and Design. Prior to moving to BC, he worked as the art director for a corporate communications firm in Toronto specializing in visual identity and annual report design.

Roger is a dedicated plein air painter and has travelled to New Zealand, the Maldives, Hawaii, Iceland and South Africa in search of new and interesting subject matter. Roger is also an avid trail/mountain runner who takes advantage of living at the edge of many kilometres of forest trails on the Sunshine Coast . He competes regularly as an age group winner and has attended the World Mountain Running Championships several times.

Katt Stearns

Consulting, Social Media, Workshops & Keynotes

Katt Stearns is a digital specialist, speaker, trainer and consultant for organizations, business owners and entrepreneurs that want to make sense of social media and digital marketing. She specializes in helping them focus on their primary platforms, tools and strategies to grow their online business in a manner that educates, empowers, entertains and engages audiences.

Katt has worked with numerous organizations including Destination BC, numerous DMOs, Thompson Rivers University, Fortis BC, BC Hydro and is the recipient of the Canadian Digital Marketer of the Year Award. She conducted digital audits for Destination BC to support community DMOs and is currently working with Destination BC on the launch of the Tourism Digital Academy as an instructor for Content Marketing and Digital Advertising.

Katt has a passion for sustainability and is creating specialized content for sustainably focused organizations and is launching a local non-profit, Green the Valley.

War Room

War Room

Programmatic Advertising Agency

War Room Inc has been delivering highly-specialized digital ad campaigns since 2010. They focus 100% on Programmatic Advertising and have the perfect balance of technical expertise and high-touch customer service. 

War Room’s proprietary technology, Klick&Mortar™ is just one reason why their clients choose them. You can track destination visitations and accurately attribute it to online ad performance. War Room delivers hyper-targeted campaigns for the right audience at the right time, accurate and detailed insights of digital ad performances, and easy-to-understand reports to inform your strategy through insights to plan better and to allocate ad spend to drive even better results. 

Darren Robinson

Photographer, Digital Imagery

Darren has been creating world-class commercial and fine art imagery for more than 15 years. His passion is providing his clients with photography that evokes emotion and exceeds every expectation. As a lifelong explorer and ambassador-of-the-wild, his approach to commercial tourism is to showcase our human connection to each other and to the land we are fortunate enough to share. 

Darren Robinson Photography

Darren spends as much time in nature as possible; finding hidden waterfalls or searching for new expansive vistas. Paddleboarding, biking, hiking and camping are among his favourite passions, especially when experienced with his beautiful wife and two amazing daughters.