We specialize in research based integrated tourism planning, marketing and project management services in British Columbia. We serve businesses, communities, organizations, regional alliances and local, regional and provincial government. As we navigate through the recovery of the tourism industry, we can support your community through one-time projects or ongoing services. We are there from concept to completion. In addition to our core group, we also work with other subject matter experts from our networks.
Project manager, Simone Carlysle-Smith will coordinate and lead the right team for your project. Projects or ongoing services are guided by a strategic approach to planning with project objectives and an implementation plan with time lines and milestones identified to ensure projects stay on time and on budget.
Research and the insights they provide is the starting point for any strategic direction. We utilize the data sources provided by Environics Analytics for custom consumer based research to support our integrated tourism planning and marketing services. Additional resources are used to supplement this baseline data.
Consulting services include research based destination development and marketing. Areas of expertise are research strategy, market strategy, strategic planning, destination and sector development planning, product and experience development and design, socio-economic impact, value of tourism, feasibility studies, visitor services, business planning and sustainable tourism.
An effective marketing plan is informed by consumer research to ensure we are targeting the right audience. Key services include digital audit, market analysis, visitor analysis, branding, creative direction, content creation (copy, images, video), website development, social media channel setup and management, programmatic advertising campaign development and management, and print media.