Similkameen Valley
Led by Project Manager Simone Carlysle-Smith, with Creative Director Roger Handling we established the Similkameen Valley brand and created an integrated brand suite of materials to support destination messaging. Deliverables included print media pad maps, visitor guide, research based digital strategy, programmatic campaign, social media channel set-up and management, banners, imagery, website and annual application and reporting for leveraged funding through the Destination BC Cooperative Marketing program. Digital audit by Katt Stearns, Photography by Darren Robinson.
North Thompson Valley
https://norththompson.ca
Led by Project Manager Simone Carlysle-Smith, with Creative Director Roger Handling we established the North Thompson Valley brand and created an integrated brand suite of materials to support destination messaging. Deliverables included print media, map cards, visitor guide, research-based digital strategy, programmatic seasonal campaigns, social media channel set-up and management, consumer show banners, video, website, official mark registration, consortium MOU, and annual application and reporting for leveraged funding through the Destination BC Cooperative Marketing program. Digital audit by Katt Stearns.
Boundary Country
Home
Led by Project Manager Simone Carlysle-Smith, with Creative Director Roger Handling we updated the Boundary Country brand and created an integrated brand suite of materials to support the destination messaging. Deliverables included print media pad maps, visitor guide, research based digital strategy, programmatic campaigns, social media channel set-up and management, imagery, website, annual application and reporting for leveraged funding through the Destination BC Cooperative Marketing program and management of the Municipal and Regional District Tax funds and all associated planning and reporting. Digital audit by Katt Stearns, Photography by Darren Robinson.
