The Team

The Team

Simone Carlysle-Smith, Carlysle & Co.

Simone has over 25 years’ experience in marketing and project management and for the past 15 years has specialized in destination marketing for the tourism industry. Building from her background in photography, publishing and print media, she completed her Accelerated Marketing Management diploma from Capilano University and Tourism Destination Development Certificate from Royal Roads University.

In recent years her focus has been on the development of community tourism, teaching at the British Columbia Institute of Technology, producing community tourism plans for Tourism British Columbia and is currently the Community Development Specialist for Thompson Okanagan Tourism, one of five regional representatives for Destination BC. Simone’s passion is working directly with community stakeholders to implement tourism plans and providing mentorship to those in tourism management. She has also worked with over 40 communities throughout BC on multiple tourism initiatives, either independently, as part of a team or as team leader.

Simone will work with your suppliers or assemble a team of specialists for your projects.

The Team

Steve Nicol, Lions Gate Consulting

Steve Nicol of Lions Gate Consulting Inc has been providing strategic, business and economic planning assistance to the tourism industry for 28 years. As a Certified Management Consultant he has prepared over 100 business plans, feasibility studies, strategic plans and economic assessments for economic and tourism development agencies as well as for the private sector and First Nations. He has served as a facilitator for Destination BC’s Community Tourism Foundations program since 2007 providing tourism planning assistance to dozens of communities across BC and the Yukon. His business planning and feasibility experience extends to major tourism infrastructure such as visitor centres, hotels and museums to destination attractions including theme parks, gardens and outdoor adventure operations.

Steve has studied extensively the social, cultural and economic effects of land and resource use on tourism values and interests through his work evaluating provincial land use plans, marine plans, outdoor adventure and wildlife policy and impacts associated with major projects engaged in the federal and provincial environmental assessment processes. Steve holds a MBA from the University of British Columbia and is a Certified Management Consultant with the Canadian Association of Management Consultants.

The Team

Roger Handling, Terra Firma Digital Arts

Creative Director

Terra Firma Digital Arts was established in 1994 by Roger Handling, an award-winning designer with more than 30 years experience in the field of communications. Roger graduated from Queens University, Kingston, with an Honours BA in History and Fine Arts and also completed programs at the Banff Centre School of Fine Arts and the Ontario College of Art and Design. Prior to moving to BC, he worked as the art director for a corporate communications firm in Toronto specializing in visual identity and annual report design.

Terra Firma Digital Arts specializes in graphic design and creative direction for the tourism sector providing comprehensive design suites incorporating logo and brand development, website development, visitor guides, recreational activity and way finding maps, press kit, image bank, print campaigns, brochures, travel show booths, Power Point presentations and principle signage (billboards, community signs and more.

Philosophy and Awards

“Developing simple, effective designs that emphasize the importance of the primary idea within a communication piece has been my driving philosophy throughout my career. This philosophy has led to a strong sense of satisfaction in my work as well as recognition from various organizations.”

The Team

Teresa Nightingale, Attention Web & Graphic Design

Teresa Nightingale of Attention Web & Graphic Design has been creating websites since 2001, with an ever-growing and varied list of clients across North America and beyond. She specializes in the creation of user-friendly “responsive” websites (both hand-coded and WordPress sites) that conform on all devices from smart phones to desktop monitors. She has collaborated with Terra Firma Digital Arts on many projects.