Tourism stakeholders require information about the tourism industry, policy, markets and promotional opportunities. Continuous gathering of information is vital to success, as markets and situations are constantly changing. Compiling information and research through the regional, provincial and national destination marketing / management organizations, government at all levels, sector associations and other sources is an ongoing requirement.
The following resources are intended to provide a framework for this information gathering. Key websites that provide relevant information are provided by accessing the link from this page.
To create a Resource Centre for your community, consider this guide for content.
Your strategic tourism plan should cover a five-year period with an annual action plan detailing the work plan for implementation. In addition to the overall tourism plan, additional detailed plans will be required for specific initiatives.
Community Tourism Plans should contain the following content:
- Vision, Goals and Objectives
- Planning and Management
- Tourism Infrastructure
- Product Development
- Information Management and Research
- Industry and Business Development
- Marketing (including branding, positioning and all marketing communication tools)
- Visitor Services
- Tracking and Evaluation
- Action Plan for initial year implementation
- Planning for Implementation
Preparing for Promotion
Key resources include tips to prepare for promotion including community branding (mark, stationery, Power Point, email signature, merchandising), display booth equipment, image banks, maps, presentation folders/press kits, visitor guides and websites.
For tips on brochures and print advertising campaigns refer to the Tourism BC Ads and Brochures That Sell posted online. This workbook was updated by Simone Carlysle-Smith, Inc for the 2009 edition.
Refer to the Portfolio section for samples.
The following templates are supplied to edit for your own use. Many templates have been developed to support communities with implementation of their tourism plans and include a Tourism Planning Matrix and Tourism Budgets with multiple worksheets in Microsoft Excel. To access these files please send an email request.
Tourism Advisory Committee Orientation Binder Table of Contents Word Template
Tourism Advisory Committee Meeting Agenda Word Template
Tourism Advisory Committee Meeting Minutes Word Template
Year At-A-Glance Word Template
Project Brief Word Template 1 of 2
Project Brief Excel Template 2 of 2
Visitor Centre Operations Binder Table of Contents Word Template
Visitor Centre Budget Excel Template
Visitor Centre Fee For Service Agreement Word Template