CLIENTS: Portfolio

For projects, Simone assembles a team of specialists including a creative director, copywriter, editor, photographer, geographic information system (GIS) mapping specialist, website developer and digital marketing experts to produce a variety of tourism and economic development marketing communications materials.

View the expanded portfolio. (7 MB / 18 pages)

Tumbler Ridge Visitor Guide

Tumbler Ridge

The District of Tumbler Ridge embarked on a tourism strategy as part of their economic development objectives and undertook a community tourism branding strategy. The communications suite consisted of the logo for tourism, visitor guide, map, travel show booth, billboards and print advertising campaign.

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Tumbler Ridge Visitor Guide
Tumbler Ridge Map

Tumbler Ridge 1   Tumbler Ridge 2   Tumbler Ridge 3

Bella Coola Valley tourism website

Bella Coola Valley

Produced the Tourism Development Plan, Tourism Marketing Strategy and destination brand with a suite of deliverables including logo, merchandising, image bank, press kit, travel booth display, maps, advertising campaigns, tourism website  Note: this site has been re-developed.

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Sample Image Bank

Bella Coola 1   Bella Coola 2   Bella Coola 3   Bella Coola 4

Greater Gibsons Community home page design

Greater Gibsons Community

A cooperative among the Gibsons Economic Development Partnership, Chamber of Commerce and the Gibsons Landing Business Association resulted in production of the community identity and communications suite that included a highway-pullout map sign, scenic route banner, initial community website and an integrated print communications suite consisting of a kit folder with inserts for both economic development and tourism.

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Gibsons 1   Gibsons 2   Gibsons 3   Gibsons 4

Mission Kit Folder Cover

District of Mission

Produced the Economic Development Marketing Strategy, Tourism Marketing Strategy, Marketing Plan and Community Branding. Communications suite included kit folder, community profile cover and advertising campaigns.

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Mission 1   Mission 2   Mission 3   Mission 4